First smartphone designed by Google from scratch ticks many boxes, but isnt quite the stellar world beater some might expect
Google has finally launched an own-brand smartphone, the Pixel, to challenge Apple head on and provide a premium Android experience with the hardware tailored to the software by the people who actually make it..
The new smartphone succeeds Googles Nexus line of devices and the company claims that the Pixel is now 100% Google, unlike the Nexus devices where Google provided the software and had some input into the devices but not total control. The Pixel phone joins the Pixel C Android tablet and Chromebook Pixel as Googles first in-house devices.
But for Google, the Pixel isnt just a smartphone, its a referendum on whether Google as a brand sells.