Google has made a strong phone debut, according to the first round of reviews. Strong enough to take on the market-leading iPhone.

The 5-inch Pixel and 5.5-inch Pixel XL are the companys first pure Google-branded smartphones, with the tagline made by Google. To date, Google has released phones under the Nexus brand, which tended to emphasize the phones manufacturer, such as LG and Huawei, not Google.

So, how does it stack up?

Wall Street Journal: The Google Pixel is now the best Android smartphone you can buy, the Journal said in its review. The review points to some iPhone 7-rivaling features such as the display and camera. Calling the display superior to the iPhones, the Journal says the Pixels AMOLED display makes photos look better; even ones taken on an iPhone. Apple still uses liquid crystal displays (LCDs) but is expected to switch to active-matrix organic light-emitting diode (AMOLED) displays on future iPhones because of the technologys inherent advantages.

The camera also performs better in low-light situations, compared with the excellent cameras in the Samsung Galaxy S7 and iPhone 7, the review said.

TechRadar: Pixel is an excellent flagship phone and a breath of fresh Google air in a world of Android over-complication, TechRadar said in its review. The tech site also spotlights the Pixel’s AMOLED display. Weve been using the new iPhone 7 and 7 Plus recently, and moving from Apples latest offerings to the Pixel we noticed the improved depth of color generated by the latter’s AMOLED display.

TechRadar calls the camera a very, very good snapper that worked best at dawn and dusk. In other words, in low-light conditions. Overall, the Pixel’s camera usually produces images that  match the quality of rivals like the iPhone 7 and Samsung Galaxy S7, but the camera doesnt wow enough to set it apart from those market leaders, according to TechRadar.